With millions of websites on the internet, it’s essential that yours stands out from the crowd. A customised SEO campaign has the power to give you the edge over your competitors, improving your search engine rankings and placing your site above theirs on the results pages. Increased visibility means more people clicking through to your site – and more traffic means more leads, more sales and greater online success.
Benefits of SEO?
The benefits of search engine optimization (SEO) are the increased visibility in search engines for pivotal commercial queries in search engines. Statistics show that 90% of people search for keywords using a search engine do not go past the first page. Similarly, depending on where you rank on page 1 determines the percentage of click-through traffic your website receives for that keyword.
The number 1 position in search engines receives between 50-70% of the click through traffic for that keyword while the #10 position only garners 2% of the total traffic for that keyword.
This means, that in order for your website to maximize the return on investment, you will need to (1) target the right keywords and (2) rank above the fold (above the fold means above the scroll line on your monitor) on Google, Yahoo and Bing for your keywords – in order to be effective.
In most instances, people do not scroll to the results on the bottom of the page; they either click the top 3 results or perform a new / refined search to find what they’re looking for.
We started out with a normal cart software that we bought and could not rank at all on google search results, within 2 months Byron and his team optimized our site for first page results for over 35 keywords - Jonathan & tackletart.co.za
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